Self Made: NASE's Blog

Tuesday, February 07, 2017
If you are wondering how to improve your social landing pages, you are already on the right track. Many businesses — even large, well-established companies — make the mistake of using the same landing pages for all entry points. Social landing pages are funneling customers toward conversion exclusively from your social media networks. Here is how to increase conversions among this specific — and valuable — group. 1. Optimize Each Social Landing Page for Buying Stags Different entry points bring buyers to landing pages from different parts of the funnel. PPC visitors, for example, are arriving at your landing pages ...
Wednesday, January 25, 2017
Want to become an independent contractor? Here's what you need to know about surety bonds. Guest Blog Post by Todd Bryant If you want to work on construction, repair, maintenance or other similar projects, yet remain independent, then becoming an independent contractor is the right thing for you. But to become an independent contractor in most states, you will need to get a contractor license. Among the various licensing requirements, such as previous experience and education, there is also a contractor license bond requirement. If you're planning on becoming an independent contractor, getting acquainted with surety bonds is an important ...
Friday, January 06, 2017
The complicated process of filing taxes is often not clearly understood until a person goes through their first tax season. For a person using only a W-2, the experience may have been limited to “painstaking”. For someone who freelances or owns their own business, the process could have easily become mentally painful. If you’re looking for a way to improve the way you do tax season, here are some steps you should be taking. 1. Start Organizing Early The most important thing you can do for yourself this year is start organizing your tax documents. If you are a straightforward ...
Monday, December 12, 2016
Guest blog by Nick Rojas Nick is a writer, entrepreneur, and consultation with a passion for emerging technology and amplification strategies to help businesses succeed. He currently resides in Southern California, with his German Shepherd, Pesto. Check him out on Twitter @nickarojas Small business is entrenched into America. Starting a company from scratch and building it into something formidable is the embodiment of the American dream. There has been a substantial amount of speculation since the 2008 economic recession that this dream is largely dead, however, hard data proves otherwise. Small businesses built from the ground up have generated over 65 ...
Friday, July 22, 2016
Part of the thrill of owning a business or working as a freelancer is the control it seems to offer.  You don’t answer to anyone but yourself; the growth of your capital depends on your hard work, and you’re the one who reaps the satisfaction and the financial rewards of a job well done. Unfortunately, many self-employed folks find themselves subject to another boss: their work.  They find that they and their families have become slaves to the unbelievable effort it takes to maintain a business. Sure, they have the ability to excel in their field, but they’re drowning in ...
Wednesday, July 06, 2016
Did you know that 90% of startups fail within the first five years?  45% will close their doors in the first six months. 62% of startups fail because of conflicts between co-founders. Clearly, the numbers are not in your favor. That doesn’t mean you shouldn’t try. The world is waiting on what you have to offer. Your chances of beating the odds and fulfilling your potential as an entrepreneur are much more likely if you heed the following warnings and avoid pitfalls that cause most startups to fail. Expect the Unexpected Entrepreneurs tend to have a glass-half-full mentality. They need ...
Thursday, March 17, 2016
Another year, another tax season, more unjust taxes on the small business community. Despite stepping out of the unemployment line and into a new, job creating small business on Main Street, small business owners could be hit with another unfair tax this year when they file their returns. As I wrote in a recent guest opinion piece for the Las Vegas Review Journal, an unintended consequence of the Affordable Care Act has dealt a devastating blow to the use of HRAs by the small business community. Due to an IRS interpretation of the new health care law, small business owners, for ...
Monday, February 22, 2016
Note: the following blog was published as an Op-Ed in the Delaware News-Journal, the statewide newspaper in Delaware, on February 22, 2016. In the next few months, thousands of small business will file their tax returns across Delaware. But this year, on top of the myriad complex tax liabilities and unequal deductions forced onto small business owners, they now face another unfair tax by the Internal Revenue Service (IRS): a penalty for offering health care support to their employees. You may be a local baker who wants to offer financial help to cover the costs of doctor co-pays or deductibles ...
Thursday, January 28, 2016
By Rose Caiazzo (NASE Guest Blog post) We all know that branding for your business is important… However, have you created an actual "voice" for your company that reflects its branded style?  It’s a fact.  Branding is a very important marketing tool that every business or organization should think about.  Why?  Well, simply put – it’s the personality that identifies a product, service, or company.  In addition, it's been proven time and time again that proper branding can result in higher sales (OK, now we’re talking)!  But, what’s even more interesting?  Truly successful branding is obtained when someone can remember a ...
Friday, December 04, 2015
Every savvy business owner loves a great deal, and we’ve got one for you. As we approach the holiday season, I want to share with you about an amazing event that NASE is proud to be a part of.  The Abounding Business Conference is a day of empowerment for small business owners, coming to 10 cities across the US in 2016 and we are excited to be a part of it. I would like to invite you to come out and hear our President & CEO, Keith Hall, along with several other business leaders. As a valued member, we have ...

 

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Self Made

A blog on the self-employed and micro-business

Meet the NASE Staff Bloggers


Katie Vlietstra - As Vice President for Government Relations and Public Affairs, I work to explain how actions on Capitol Hill can impact the self-employed. I love D.C. and have made my home in Capitol Hill, where I live with my husband and black Labrador, Coltrane. We love playing volleyball and softball on the National Mall. 

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